Policy and marketing strategies for digital media
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138305946
Date de publication :
16 juin 2017
Dimensions :
22,9 x 15,2 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV.