Advertising, gender and society: a psychological perspective
Auteur :
Zawisza-Riley, Magdalena
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138307360
Date de publication :
9 juil. 2019
Dimensions :
23,4 x 15,6 cm
Poids :
590 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Advertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal of gender in advertising. It reports empirical data, discusses the social implications of gendered advertising and comments on the relevant 2019 ASA rules.