Relationship marketing in the digital age
Auteur :
Palmatier, Robert / Steinhoff, Lena
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138310025
Date de publication :
2 janv. 2019
Dimensions :
22,9 x 15,2 cm
Poids :
520 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
this book provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In three sections, readers learn how to engineer effective customer–company relationships.