Macro-social marketing insights: systems thinking for wicked problems
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138322080
Date de publication :
18 juil. 2019
Dimensions :
22,9 x 15,2 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book provides a holistic and systemic approach to both studying and solving wicked problems. Within the chapters of this book, macro-social marketing approaches to analysing and defining wicked problems, to identifying stakeholders and potential ripple effects, and implementing macro-level change are presented.