Global marketing
Auteur :
Gillespie, Kate
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138326064
Date de publication :
30 sept. 2021
Dimensions :
29,7 x 21,0 cm
Poids :
1460 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Strategic, comprehensive, and concise, the fifth edition of this popular textbook introduces students to the important concepts of global marketing today, and their managerial implications. Global Marketing takes a strategic approach, recognizing the need to address both the forces of globalization and those of localization.