Identity constructions in bilingual advertising: a critical analysis
Auteur :
Li, Songqing
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138330689
Date de publication :
10 août 2018
Dimensions :
23,4 x 15,6 cm
Poids :
456 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This is the first book-length research into identity constructions in relation to English mixing in advertising of non-English-speaking countries through a critical and interpretive lens. It aims to explore ethnographically the ideological underpinnings of identity constructions in the context of local politics of English.