Marketing communications
Auteur :
Eagle, Lynne / Czarnecka, Barbara / Dahl, Stephan / Lloyd, Jenny
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138331822
Date de publication :
23 sept. 2020
Dimensions :
24,6 x 17,4 cm
Poids :
940 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Marketing communication is a dynamic industry, which continues to change and adapt to new technologies, media consumption patterns and communication interfaces between marketers and their target markets.