Pricing strategy implementation: translating pricing strategy into results
Auteur :
Hinterhuber, Andreas / Liozu, Stephan M.
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138332171
Date de publication :
8 août 2019
Dimensions :
24,6 x 17,4 cm
Poids :
310 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Pricing can truly transform organizations. The impact of pricing on organizations is a result of two factors: pricing strategy development and the implementation of these strategies. Implementation is arguably the most difficult part in the pricing strategy process where even seasoned practitioners demand guidance.