Creating and managing a crm platform for your organisation
Auteur :
Boulton, Richard
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138335806
Date de publication :
26 mars 2019
Dimensions :
23,4 x 15,6 cm
Poids :
266 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
More than ever organisations are facing a data avalanche from various data sources, be it in electronic or hard copy format. A comprehensive overview of the practices that can be effectively implemented when managing a CRM platform, this book is essential reading for professionals involved in data management.