Ethical branding and marketing: cases and lessons
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138337275
Date de publication :
29 avr. 2019
Dimensions :
22,9 x 15,2 cm
Poids :
435 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The book provides the reader with real, updated insight into ethical decision making; helps students integrate ethics, branding strategy, and real life, complex situations into an effective learning process; and provides the reader with up-to-date ethical branding cases from around the world.