Generation z: a century in the making
Auteur :
Seemiller, Corey / Grace, Meghan
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138337312
Date de publication :
5 nov. 2018
Dimensions :
23,4 x 15,6 cm
Poids :
630 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Drawing from studies with higher education research institutions, market research firms, and industry leaders, this is the authoritative defining work on Generation Z that market researchers, consumer behaviour specialists and employers sorely need - and is a fascinating read for anyone interested in the sociology of generations.