Sports finance and management: real estate, media, and the new business of sport, second edition
Auteur :
Winfree, Jason A. / Rosentraub, Mark S. / Mills, Brian M / Zondlak, Mackenzie
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138341814
Date de publication :
24 oct. 2018
Dimensions :
23,4 x 15,6 cm
Poids :
639 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book takes an in-depth look at the changes in the sports industry, including financial issues that occur when a sports team becomes part of bigger companies, the altered nature of fan loyalty influences, changes in design of venues. and opportunities for sponsorship that substantially expand the income earned by franchises.