Urban events, place branding and promotion: place event marketing
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138354395
Date de publication :
7 oct. 2019
Dimensions :
23,4 x 15,6 cm
Poids :
449 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Urban Events, Place Branding and Promotion explores the phenomenon of place event marketing, examining the ways in which events are used to brand and disseminate information about a place. It provides a novel contribution to the literature, capturing the growing interest in place promotion, and offers in-depth insights on the role of events.