Contemporary issues in branding
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138368545
Date de publication :
11 déc. 2019
Dimensions :
24,6 x 17,4 cm
Poids :
598 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book provides students and academics with a comprehensive analysis of the theory and practice of branding. The challenge to explore new and effective ways of harnessing the power of communication to engage with company stakeholders in interactive, immediate and innovative ways is ever-present in the digital era.