Airlines: managing to make money
Auteur :
Holloway, Stephen
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138381087
Date de publication :
23 août 2018
Dimensions :
23,4 x 15,6 cm
Poids :
840 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Drawing on recent developments in the services management, strategic management and brand management literature, this stimulating and well-illustrated book presents critical new approaches to developing customer-centred airline strategies. Designed for a wide audience of aviation management students and professionals.