Base of the pyramid markets in latin america: innovation and challenges to sustainability
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138389120
Date de publication :
19 août 2021
Dimensions :
23,4 x 15,6 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book focuses on the Base of the Pyramid (BOP) in Latin America and examines the role of the markets in serving low-income populations as consumers, distributors and entrepreneurs. It will be of interest to managers, policy makers, students and scholars interested in Base of the Pyramid markets and their potential.