Base of the pyramid markets in affluent countries: innovation and challenges to sustainability
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138390119
Date de publication :
31 mai 2021
Dimensions :
23,4 x 15,6 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book focuses on more engineered countries, such as Europe, North America, Australia, etc. where BOP is also an issue, as it addresses the poorest socioeconomic order in a country, society or region.