Key debates in the translation of advertising material: special issue of the translator (volume 10/2, 2004)
Auteur :
Adab, Beverly / Valdes, Cristina
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138437463
Date de publication :
12 juil. 2017
Dimensions :
23,4 x 15,6 cm
Poids :
570 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Explores various interdependent aspects of the interlingual and intercultural transfer of an advertising message. This title includes a critique of the Western-based approach to advertising in the context of the Far East. It also offers strategies for repackaging France as a tourist destination.