Managing electronic media: making, marketing, and moving digital content
Auteur :
Van Tassel, Joan
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138442979
Date de publication :
3 juil. 2017
Dimensions :
23,5 x 19,1 cm
Poids :
960 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Identifies the changes in technology in the global marketplace and the impact these innovations have on media organizations and their integral business practices. This book provides the concepts and vocabulary that managers use to meet the challenges of the market and to position their organizations to succeed in a dynamic business environment.