Marketing and football
Auteur :
Desbordes, Michel
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138469242
Date de publication :
25 août 2017
Dimensions :
24,5 x 17,0 cm
Poids :
1040 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Examines the study of football marketing in Europe and the development of a marketing dedicated to football, with the question of the European example being used worldwide. This book discusses and moves towards a marketing dedicated to football. Every chapter includes an interview with a practitioner of football marketing, for insider insight.