Media strategies for marketing places in crisis
Auteur :
Avraham, Eli
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138473546
Date de publication :
22 déc. 2017
Dimensions :
25,4 x 17,8 cm
Poids :
630 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Growing competition between countries and cities over attracting infrastructure, investment, tourists, capital and national and international status mean that, a negative image is more harmful than ever. This book discusses the various dimensions of an image crisis and different strategies to overcome it, both in practice and theory.