Marketing in travel and tourism
Auteur :
Middleton, Victor / Fyall, Alan / Morgan, Mike / Ranchhod, Ashok
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138473560
Date de publication :
25 août 2017
Dimensions :
27,0 x 19,6 cm
Poids :
1140 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Intends to guide and support readers through the complexities of tourism marketing in the 21st C. This title sets out explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications practised in the modern visitor economy.