Public relations in the gulf cooperation council countries: an arab perspective
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138479708
Date de publication :
9 avr. 2019
Dimensions :
23,4 x 15,6 cm
Poids :
362 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book presents a clear picture of contemporary PR practice in this region, providing a background on the evolution of public relations in each GCC country. It shows how environmental factors (historical, cultural, socio-political, and economic) influence practice in the region.