Becoming a consumer psychologist
Auteur :
Monga, Ashwani / Bagchi, Rajesh
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138480841
Date de publication :
28 nov. 2019
Dimensions :
19,8 x 12,9 cm
Poids :
460 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Written by two scholars at the forefront of conducting research on the psychology of consumers and mentoring those new to the field, Becoming a Consumer Psychologist provides a guide to what it takes to become a consumer psychologist, and achieve success in this area.