City branding and promotion: the strategic approach
Auteur :
Cudny, Waldemar
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138488106
Date de publication :
2 mai 2019
Dimensions :
23,4 x 15,6 cm
Poids :
426 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The book presents the rules of creating a city promotion and branding strategy. It presents the problems of the strategic management of urban areas, various types of development strategies designed for cities, and the individual principles of creating a city promotion and branding strategy.