Routledge companion to strategic marketing, the
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138489097
Date de publication :
25 sept. 2023
Dimensions :
22,9 x 15,2 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include the latest thinking on a diverse range of marketing strategy topics.