Art of successful brand collaborations, the: partnerships with artists, designers, museums, territories, sports, celebrities, science, good cause…and more
Auteur :
Michel, Géraldine / Willing, Reine
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138499614
Date de publication :
11 mars 2020
Dimensions :
23,4 x 15,6 cm
Poids :
600 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book is a guide to understanding the complex process of co-branding and explains the key factors of success to build this specific form of a partnership. It offer tangible examples of partnerships between various kinds of internationally renowned artists, celebrities, brands and companies.