Marketing management: a cultural perspective
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138561410
Date de publication :
14 mai 2020
Dimensions :
24,6 x 17,4 cm
Poids :
1100 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. It is a timely resource for marketing students, lecturers and managers.