Public relations for management success
Auteur :
Jefkins, Frank
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138571662
Date de publication :
29 oct. 2019
Dimensions :
21,6 x 13,8 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Originally published in 1984. Public relations is a key element necessary for success in all business activities. Although some businessmen see public relations as a separable business function, this book argues convincingly that public relations should really be an integral management function, practised by all managers, all the time.