Neighborhood branding, identity and tourism
Auteur :
Zavattaro, Staci M.
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138573567
Date de publication :
19 mars 2019
Dimensions :
21,6 x 13,8 cm
Poids :
272 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book delves into neighborhood branding by looking at the city of Orlando and the identities that set each neighborhood apart from another. The word Orlando is almost synonymous with Disney, Mickey Mouse, and for good reason. But what other brand identities does the place have?