Media analytics: understanding media, audiences, and consumers in the 21st century
Auteur :
Hollifield, C. Ann / Coffey, Amy Jo
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138581036
Date de publication :
27 juin 2023
Dimensions :
22,9 x 15,2 cm
Poids :
970 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it, the authors have created a collection of cases using data sets that present real and hypothetical scenarios for students to work through.