Business intelligence for small and medium-sized enterprises: an agile roadmap toward business sustainability
Auteur :
Rao-Graham, Lila / McNaughton, Maurice L. / Mansingh, Gunjan
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138584211
Date de publication :
26 août 2019
Dimensions :
23,4 x 15,6 cm
Poids :
364 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Small and medium-sized enterprises (SMEs) have an excellent opportunity to harness their natural agility to compete and to do this they should look to business analytics. This book presents a process model that can be adapted by organizations looking to acquire agility through analytics. It describes the steps of the model and real-world examples.