Entrepreneurship marketing: principles and practice of sme marketing
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138585225
Date de publication :
17 mars 2020
Dimensions :
24,6 x 17,4 cm
Poids :
1010 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This well renowned textbook guides students through the complexities of entrepreneurship from the unique perspective of marketing in SME contexts, providing a clear grounding in the principles, practices, strategies, challenges and opportunities faced by businesses today.