Engaging brands: a customer-centric approach for superior experiences
Auteur :
Addis, Michela
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138586987
Date de publication :
1 juin 2020
Dimensions :
23,4 x 15,6 cm
Poids :
670 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
How can managers design and manage excellent customer experiences that will develop long-term relationships with their customers? This book addresses this key question and explores both the theory, developed over the past 20 years, and tools to create truly engaging brands.