Dark side of marketing communications, the: critical marketing perspectives
Auteur :
Hill, Tim / McDonagh, Pierre
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138587120
Date de publication :
29 oct. 2020
Dimensions :
23,4 x 15,6 cm
Poids :
640 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
What fuels capitalism and what stops it from collapsing? Does marketing communications support and sustain the economic and political status quo? This book argues that marketing communications plays an increasingly important role in bolstering contemporary capitalism.