Big data for managers: creating value
Auteur :
Malviya, Atal / Malmgren, Mike
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138593084
Date de publication :
20 déc. 2018
Dimensions :
21,6 x 13,8 cm
Poids :
320 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book develops a simple framework and a non-technical approach to help the reader understand, digest and analyse data, and produce meaningful analytics to take informed decisions. It will support value creation within businesses, from customer care to product innovation, from sales and marketing to operational performance.