Rethinking public relations: persuasion, democracy and society
Auteur :
Moloney, Kevin / McGrath, Conor
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138593657
Date de publication :
30 juil. 2019
Dimensions :
23,4 x 15,6 cm
Poids :
540 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This third edition of Rethinking Public Relations argues that public relations is weak propaganda. While earlier editions focused on PR as representative of the uneven power distribution in society, this book goes further, conceiving the power of PR as more than structural but also as having an important rhetorical component.