Marketing channel strategy: an omni-channel approach
Auteur :
Palmatier, Robert / Stern, Louis W. / El-Ansary, Adel I.
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138593930
Date de publication :
23 juil. 2019
Dimensions :
25,4 x 20,3 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This is the first book on the market to offer a completely unique, updated approach to channel marketing. The authors have adapted this text for the modern marketing reality by building a model that shows students how to engage customers across multiple marketing channels simultaneously and seamlessly.