City branding: the ghostly politics of representation in globalising cities
Auteur :
Vanolo, Alberto
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138595156
Date de publication :
28 juin 2018
Dimensions :
23,4 x 15,6 cm
Poids :
318 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
City Branding explores different sides of place branding policies. This book aims to investigate and to reflect on the ideas of urban life, the political unconscious, the affective geographies and the imaginaries of power constructed and reproduced through urban branding. This critical analysis of current place branding strategy is an essential reference for the study of city marketing.