Engaging the heart in business: a revolutionary market approach based on love
Auteur :
Alessandri, Alice / Aleo, Alberto
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138610781
Date de publication :
23 juil. 2020
Dimensions :
23,4 x 15,6 cm
Poids :
520 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book will support you in building your business strategy and designing marketing tools in the light of a new model, the Loving Business Model, which aims to make the customer fall in love with you, and you with your work.