Communicating fashion brands: theoretical and practical perspectives
Auteur :
Huggard, Emily / Cope, Jon
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138613553
Date de publication :
10 mars 2020
Dimensions :
23,4 x 15,6 cm
Poids :
510 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book demonstrates how fashion brands communicate, why the practice is significant within wider society and how it can be perceived as culturally meaningful.