Signifying place: the semiotic realisation of place in irish product marketing
Auteur :
Gaffey, Sheila
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138620551
Date de publication :
18 déc. 2020
Dimensions :
23,5 x 15,2 cm
Poids :
320 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Through an analysis of promotional materials used by both producers of quality products and their support organizations, this book investigates the use of imagery in three regions of Ireland. It highlights the role of imagery in the promotion of handcrafts and tourism services.