Successfully marketing clinical trial results: winning in the healthcare business
Auteur :
Umbach, Günter
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138620728
Date de publication :
9 août 2018
Dimensions :
29,7 x 21,0 cm
Poids :
410 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book is a comprehensive guide for every marketing professional faced with the challenge of using marketing to convert scientific data into sales. It offers readers practical knowledge on how to use medical research data to maximise the revenue from their products.