Economic importance of intangible assets, the
Auteur :
Bianchi, Patrizio
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138620933
Date de publication :
18 sept. 2018
Dimensions :
23,5 x 15,2 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book discusses the economic importance of intangible assets and presents examples of intangibles including patents, brands, and exceptional market reputation. It explores the political economy of intangible assets, emphasising what intangibles mean for the value creation process.