Development of scientific marketing in the twentieth century, the: research for sales in the pharmaceutical industry
Auteur :
Gaudillière, Jean-Paul
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138630116
Date de publication :
7 févr. 2017
Dimensions :
23,4 x 15,6 cm
Poids :
530 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.