Understanding engagement in transmedia culture
Auteur :
Evans, Elizabeth
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138632783
Date de publication :
3 déc. 2019
Dimensions :
23,4 x 15,6 cm
Poids :
550 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book offers a new, interdisciplinary model for understanding audience engagement as a type of behaviour, a form of response and a cost to audiences that, combined, offer value to the screen industries. It is perfect for students and scholars working in film and television studies, as well as media industries and audience studies.