Psychology of influence, the: theory, research and practice
Auteur :
Pligt, Joop / Vliek, Michael
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138655393
Date de publication :
21 oct. 2016
Dimensions :
24,6 x 17,4 cm
Poids :
500 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The Psychology of Influence provides an up-to-date student-oriented overview of how people are persuaded to change their attitudes, preferences or behavior. It uses international examples from contemporary written texts, TV commercials and social media, and provides an ideal core text for courses on consumer behavior and the psychology of attitudes and persuasion.