Sustainable customer experience design: co-creating experiences in events, tourism and hospitality
Auteur :
Smit, Bert / Melissen, Frans
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138658547
Date de publication :
31 mai 2018
Dimensions :
24,6 x 17,4 cm
Poids :
740 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book focuses on designing, staging and managing experiences within the context of the events, tourism and hospitality industries. It also illustrates current and future developments in these industries and wider society, with an emphasis on sustainable development.