Marketing communications in tourism and hospitality
Auteur :
McCabe, Scott / Zhang, Carol
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138679276
Date de publication :
21 août 2026
Dimensions :
24,6 x 18,9 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The rapidly changing context of the modern tourism and hospitality industry has led to an increased emphasis on communications strategies in today’s digital era. Marketing Communications in Tourism and Hospitality discusses this vital discipline specifically for the tourism and hospitality industry.