Understanding the business of global media in the digital age
Auteur :
Lee, Micky / Jin, Dal Yong
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138688988
Date de publication :
20 oct. 2017
Dimensions :
23,5 x 19,1 cm
Poids :
524 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This new introductory textbook provides students with the tools they need to understand the way digital technologies have transformed the global media business of the 21st century. In addition to introducing today’s convergent world of global media, the book gives readers a greater understanding of their own roles within the media industries.